Most recently, we consulted with them on their membership program initiative, as they transferred from a fee-based program to an open enrollment to encourage more engagement. MBM created a strategic plan that incorporated a high level of input from alumni, multiple communication forms and a special recognition program for current lifetime members.
The highly-successful program was recognized by the Council for Advancement and Support of Education (CASE), winning both on the regional and international levels. The international awards program received 3,204 entries for consideration in nearly 100 categories from 676 higher education institutions, independent schools and affiliated organizations located worldwide. Judges gave nearly 350 awards. The Council for Advancement and Support of Education is one of the largest international associations of education institutions, serving more than 3,700 universities, colleges, schools and related organizations in more than 80 countries.